The Foundational Differences: Audience and Decision-Making
The commercial landscape is broadly defined by two fundamental models: B2B (Business-to-Business) and B2C (Business-to-Consumer). These classifications describe the primary target of a company’s products or services. A B2B company sells its offerings to other organizations, which then use those offerings to operate, grow, or produce their own products. In contrast, a B2C company sells […]
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