If you are a professional functional consultant who deals with Microsoft Dynamics 365 Marketing in your daily work or you are a developer who needs to update your consulting skills to boost your career, then the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification is for you. As a candidate for this designation, you should be familiar with data-modeling principles, model-driven-applications, and be able to work with Microsoft Power Platform. You also are expected to have competence in applying marketing initiatives and Dynamics 365 Marketing solutions. In addition, you should have skills to launch Dynamics 365 organizations security and extend Dynamics 365 solutions. The process of obtaining this Microsoft accreditation includes passing two exams - PL-200 and MB-220.
As you should have solid knowledge and skills in taking these tests, you can enhance them and avoid excitement by getting experience while working on a project based on Dynamics 365 model-driven app, working with Dynamics 365 Marketing as a solution architect or a functional consultant, choosing the suitable learning path on Microsoft Learn, and enrolling in the instructor-led training course.
The PL-200 exam checks your skills in Microsoft Power Platform Functional Consultant. To succeed in this test, you should be ready to deal with Microsoft Dataverse. To be more precise, your skills in operating a data model, creating logic, configuring Dataverse along with security settings will be tested. In addition, you should have top-notch skills in creating apps by applying Microsoft Power Apps. This implies your ability to create model-driven apps, portal, and canvas apps. Your capacity of creating and managing Microsoft Power Automate will also be evaluated. Thus, you should be proficient in creating flows, operating business process flows, and building desktop flows. Before taking this exam you also should know how to apply Microsoft Power Virtual Agents chatbots and combine Microsoft Power Apps with other apps and services. Apart from that, you should be able to work with solutions, to be exact, to create them in the given setting, transport them, and place them.
The MB-220 exam is focused on Microsoft Dynamics 365 Marketing. In this exam, your skills to configure marketing apps, operate segments and lists will be assessed. This means that you need to create organization settings, marketing settings, and operate insights. The exam requires you to be able to operate segments and subscription lists. Here, you will be tested on defining segment type, creating market segments, subscription list, and subscription center marketing page. Within this exam, you should demonstrate your skills in creating and managing marketing forms and pages as well. Additionally, you should be well-conversant with managing contacts, accounts, leads, marketing emails, and customer journeys. Finally, you will need to display competence in configuring Dynamics 365 Customer Voice, creating and configuring events and webinars, as well as operating them.
Each exam you are to pass is made up of 40-60 questions covering different formats, such as hot spot, case studies, active screen, build list, multiple choice, to mention a few. The time allocated for each test is 2 hours, within which you need to complete all the questions, and score 700 points to pass the exam. In addition, before taking the exams, you should pay $165 per each test.
Speaking of the salary you can earn having the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification in your pocket, the figures stated on the Ziprecruiter website refer to $99,751 per year.