The Salesforce Certified Pardot Specialist certification is intended for candidates who are engaged in dealing with Pardot and possess skills in providing marketing campaigns within this marketing automation solution. Candidates are knowledgeable of how marketing processes are built as well as how to implement different strategies that are essential for email marketing, lead generation and qualification. Also, they should be proficient in making data-driven decisions. To gain this designation, one has to pass the Salesforce Certified Pardot Specialist exam.
The exam you should sit for before gaining the Salesforce certification consists of 65 questions, 5 of which are unscored. You will be given 90 minutes to complete them and need to score at least 72%. Regarding the exam fee, it will cost you $200 plus taxes as per local law. But, if you need to retake it, you will pay $100 plus taxes. The exam is a proctored one and can be taken in an online proctored environment or onsite at a testing center. And no additional materials are allowed during this exam.
Still, before enrolling in the certification process, candidates should have at least 6 months of experience in carrying out marketing workflows with the Pardot platform. You also should be proficient in the topics tested. The Salesforce Certified Pardot Specialist exam comprises six topics. The first two topics refer to visitors & prospects, and administration. So, you are expected to be knowledgeable of the relationship between visitors and prospects, utilize Prospect Audit by implementing the appropriate plan of action. In addition, your skills in demonstrating how fields are created, edited, and mapped will be checked. You also should be capable of describing the features of the Pardot Recycle Bin, and describe the relationship between Salesforce and Pardot. Then, you should show your skills in using Pardot forms, form handlers, and landing pages. For that purpose, your skills in defining the use cases and capabilities, explaining metrics of Pardot forms and for landing pages. Next, you should show your competence in lead management. This implies your skills in describing the elements of an automation rule, creating different types of lists, identifying the capabilities of a segmentation rule, a complete action, and page actions. To add more, you should be knowledgeable of a Score and a Grade as well as what they measure. After that, you need to demonstrate your skills in email marketing. Candidates should have a solid comprehension of different metrics collected in Pardot email reporting, capabilities and use cases for email, and know the difference between an Email Template and an Email. Finally, you should have skills necessary to work with Engagement Studio. To be precise, your skills in defining the elements of an engagement program, describing the process of updating it will be evaluated.
Speaking of the average salary that candidates can earn with the Salesforce Certified Pardot Specialist certification, the annual paycheck is about $76,649, as indicated on the Ziprecruiter website.