The Salesforce Certified Marketing Cloud Email Specialist certification is intended for candidates who are knowledgeable of the email marketing and are ready to perform the skills in its best practices. They should be competent in using message design, data and subscriber management, external integrations, inbox delivery, email automation, tracking metrics related to the Marketing Cloud email application. The certified specialist knows which tools to use to provide strategic and tactical campaigns, how to build email marketing campaigns, and optimize them. They are also capable of solving the common Marketing Cloud-based issues. The exam you have to pass to become a certified specialist is the Salesforce Marketing Cloud Email Specialist evaluation.
Before enrolling in the certification process, you should have at least 6 months of experience using the Marketing Cloud app and its tools. Speaking of the exam details, it includes 65 questions, 5 of which are unscored. The items provided will be of multiple-choice or multiple-select types. You will be given 90 minutes to crack them and score at least 65%. The exam will cost you $200, while if you need to retake it, be ready to pay $100. Since it’s a closed-book test, no additional material is allowed to be used. You can take this proctored evaluation at a testing center or in an online proctored environment. Though, there are no prerequisites before taking the Salesforce Marketing Cloud Email Specialist exam, completing the MKT 101 course is recommended.
As for the exam content, it is divided into six sections in which you should be proficient. The first part refers to best practices used in email marketing. You will be given scenarios within which you should be able to choose the techniques of email marketing to provide an effective email campaign, apply the best subscriber acquisition methodologies, and implement best practices to communicate with a population. In addition, you should demonstrate your skills to distinguish the elements of the email that can affect message deliverability.
The second topic is dedicated to email message design. Here, you also should complete the task by choosing the best email design practices that should be applied. In this part, you are expected to possess skills to create responsive emails, recommend strategies to A/B email components, propose Marketing Cloud tools before sending an email, and define the correct usage of Approvals.
The third and fourth topics are centered on content creation & delivery, and marketing automation. In these domains, your skills to serve the customers’ needs to create an email message, send an email campaign, operate the content needed, propose the marketing automation solution, and configure the suitable marketing automation tools will be assessed.
The fifth topic aims to check your skills in subscriber and data management. It implies that in the Marketing Cloud you should be able to create Subscriber Lists and Data Extensions, using the best practices know how to import data into Marketing Cloud, and configure segmentation tools. Besides, considering the customer preferences, you should be able to offer the best marketing unsubscribe subscription management solution.
The sixth topic is all about tracking and reporting. In this section, you should know how to describe different metrics used for carrying out various email campaigns, which steps to implement to analyze the performance results, as well as creating and running Marketing Cloud and automated reports.
As stated on the Ziprecruiter website, having this Salesforce certification, your average salary will be about $100,983 per year.
